Grupo Arcor

Grupo Arcor
Type Public
Industry Food processing
Founded C贸rdoba, Argentina (1951)
Founder(s) Amos Pagani, Fulvio Pagani
Headquarters C贸rdoba, Argentina
Area served Worldwide
Key people Luis Pagani, Chairman & CEO
Products Food, candies, chocolates, cookies, marmalades, desserts
Revenue 2.02 billion USD (2010)[1]
Employees 20.000 [1]
Subsidiaries Arcor, Aguila [2], Bagley [3], La Campagnola [4], Noel
Website www.arcor.com

Grupo Arcor (name formed taking the first letters of the words "Arroyito" and "Cordoba": "AR-COR") is a food company specialized in confectionery. The firm was founded on July 5, 1951 in the city of Arroyito, C贸rdoba, Argentina.

Arcor is the world's largest producer of candies[5] [6], and the largest exporter of confectionery of Argentina, Brazil, Chile and Peru.

As of 2011, Arcor has 40 manufacturing plants, with 29 in Argentina alone and the remaining spread among Brazil (5), Chile (4), Peru (1) and Mexico (1). [7] It has exports to over 117 countries. Its current CEO is Luis Pagani, son of founder Fulvio Salvador Pagani.

The company slogan is: "Le Damos Sabor al Mundo" (Spanish for "We Give the World Flavour").

Contents

[hide]

History

In 1924, Amos Pagani (Italian immigrant) arrived in Argentina, more specifically to the city of Arroyito (C贸rdoba), and open a bakery, an occupation that he had exercised in his native Italy.

In 1928, the second of his five children was born, Fulvio Salvador, who, years later, built a factory of candies, together with other people, whose plan (declared by themselves) was "an important production volume, with the purpose of reducing costs."

In 1951 the plant was inaugurated and production began. In 1958, Arcor had already reached a daily production of 60,000 kg (140,000 lb) of sweets. At this point, Arcor wasn't a manufacturer of candies, exclusively. In 1964, the Group carried out its first sales outside Argentina and it began to participate in international events.

The first exports consisted on the sale of glucose-derived products (to European countries, 1964), and sweets (to United States, 1968). In 1970, the first International Convention of Snacks and Confectionery (ISM) was celebrated in Cologne, Germany). Arcor Group had their own stand and it has been a consistent presence ever since.

Arcor then expanded its activities outside Argentina, selling its products to Paraguay, Uruguay, Brazil and Chile. In 1990 its marketing strategists decide to exploit products with more potential of fast commercialization: Bon-O-Bon (padded wafers) and Cofler (high quality chocolates). That year, Fulbio Salvador died in an accident. In 1993 Luis Alejandro Pagani assumed the presidency of the Arcor Group, the elder of the founder's six children. In 1995 Arcor built a large plant in Peru to produce candies and in 1999 opened its chocolate factory of South America in Brazil, which is considered the most advanced in South America.

Group brands

The following is a list containing the brands and its products, manufactured and comercialized by Arcor: [8]

Brand Products
Arcor marmalades, jams, powder desserts, mousses, oils,
sauces, tuna, canned fruits and vegetables, turrones
Aguila chocolate bars, chocolate brownies, ice creams
Arcoa chocolate powdered flavoring
Bagley[9] cookies
Bon o Bon alfajores, filled chocolates, ice creams
Butter Toffies chewy candies
Cabsha alfajores
Cofler chocolates, ice creams
Cubix lollipops
Dulciora marmalades, jams
Formis cookies
Godet powder desserts, cr猫me caramels,
gelatin desserts
Kesitas snack food
Mentho Plus mints
Misky milk-flavored lollipops, turrones,
caramel-coated peanuts
Mogul gummy candies
Mr. Pop's lollipops
Noel powder desserts, marmalades, jams, cakes,
cr猫me caramels, gelatin desserts, sauces
Opera wafers
Prestopronta canned food, polenta
Rex snack food
Rocklets chocolate, ice creams
Saladix snack food
Slice ice creams
Tofi chocolate, ice creams
Top Line chewing gum
Yahoo juices

Business

Joint ventures and minority interests

Trivia

As a prosperous enterprise in Argentina, Arcor has a history of carrying out philanthropic actions. For example, it founded Arcor Foundation of Argentina (1991), which claims as its goals "to promote the integral development of childhood from an educational perspective, working in close relationship with society, to strengthen institutional and community strategies of inclusion, participation and the articulation of diverse social actors".[10]

References

External links